Generative AI can now create photorealistic digital humans, performers, presenters, avatars, from carefully curated source material. The AI content creation market is projected to grow from USD 15 billion to USD 125 billion in the next xx years. Content productions deploying AI have seen costs fall by up to 80%. What once required significant VFX budgets and months of production are now highly optimised, faster and more accurate than what was conceivable 5 years ago.
But conventional AI-generated content still lives behind flat screens. The digital humans that AI creates are confined to smartphones, monitors, and other flat 2D displays, unable to engage in intuitive interactions and more life-like experiences alongside human perfomers and audiences in a physical space.
Proprietary Musion 3D technology solves this. We are the physical layer for AI, the display system that brings AI-generated content out of the screen, into the room and onto a live stage. Life-sized and present. Three-dimensional. Sharing space with fellow performers and a live audience. Enabled by M1-certified fire-compliant foil, 70+ patents, and 20+ years of creative know-how and production expertise built through 1,200+ real-world deployments.
Hyper-realistic AI avatars modelled on real people, brand mascots, or entirely new digital personas. Multi-lingual. Scripted or responsive. Deployable across the Musion range of platforms.
Re-creating historical and legacy performers from 2D archive footage using AI. Proprietary Holicom filming process. Proven track record across iconic performances.
Musion proprietary production process engineered for AI creative pipelines. Footage captured in our controlled studio environment is directly compatible with AI post-production. One production shoot, multiple deployment formats.
Real-time motion capture driving holographic avatars. AI-powered conversational holograms. Interactive experiences on open stage, not confined to an enclosed box.
The digital human and avatar market is growing at 42% CAGR. AI in media and entertainment is expanding from USD 15 billion to USD 99 billion. The convergence of AI content creation and holographic display is creating a new category of live entertainment that was not commercially viable five years ago.
Every industry is finding applications: entertainment uses AI holograms for performances and digital resurrections; pharma uses them for medical education and conference presence; retail uses them for interactive brand ambassadors; corporate communications uses them for executive messaging at scale.
Musion 3D technology sits at the intersection of the AI content creation market and the holographic display market, with 20+ years of production expertise, 70+ patents, and M1-certified fire-compliant display technology that meets the most stringent public venue safety standards globally.
